Our Story

About Us

At East Waves, our story begins with the sun-kissed shores, crashing waves, and the exhilarating spirit of the ocean. What began as a mere Instagram page dedicated to capturing the untamed beauty of the surf, swiftly evolved into something much greater – a vibrant and sustainable surf apparel brand that echoes the heartbeats of surfers and ocean lovers alike.

In the year 2020, East Waves emerged from the depths of a surf photography passion project that garnered a massive following. Fueled by the love for the sea and a commitment to preserving its pristine wonder, we ventured beyond pixels and pixels to bring our vision to life. Our founder, Tomas Gesumaria, hailing from the coastal haven of Asbury Park, New Jersey, transformed his mom's garage into a hub of creativity, armed with a screen printer and a stack of blank tees.

Tomas, a devoted wave rider and a staunch advocate for sustainable living, understood that the ocean gives endlessly, and it's our responsibility to give back in return. With boundless enthusiasm and an unwavering passion, he embarked on the journey of a lifetime – birthing East Waves Co. His dream had always been to fashion a surf brand that encapsulated the energy of the Jersey Shore and the boundless depths of the ocean.

The road was challenging, the tides were uncertain, but Tomas's determination remained unshaken. East Waves quickly evolved from a one-man endeavor into a family-owned enterprise deeply rooted in the surfing community. The Instagram community that had initially thrived on stunning surf photography now rallied behind the high-quality, sustainable surf apparel that East Waves introduced to the world.

Our commitment to sustainability is more than a statement; it's a way of life. As guardians of the ocean, we pledge to minimize our ecological footprint. We meticulously craft each piece of surf gear, ensuring it not only meets the standards of comfort and performance but also aligns with our eco-conscious principles. The waves that we ride are not just in the ocean; they're waves of change, advocating for a healthier planet.

Located in the heart of Asbury Park, New Jersey, East Waves is more than a brand; it's a lifestyle. It's the feeling of salt on your skin, the rush of adrenaline as you conquer a wave, and the serenity of watching the horizon blend with the sea at day's end. Our mission is clear: to design surf apparel that reflects the essence of these moments, crafted with care and respect for the ocean that connects us all.

As we ride each wave, we invite you to join us in this journey. East Waves isn't just about clothing; it's about celebrating the indomitable spirit of surf culture and embracing the symbiotic relationship we share with the ocean. From our humble beginnings to our sustainable future, East Waves continues to redefine the surf apparel landscape one wave at a time.